Lose weight fast or lose weight forever?

Female feet on bathroom scale with question mark symbol
“People are intrigued when they see good things happening in the lives of individuals,[…..] .They admire such personal strength and maturity, […]
And their immediate request is very revealing of their basic paradigm “How do you do it? Teach me the techniques”. What they’re really saying is “Give me some quick fix advice for solution that will relieve the pain in my own situation”.
They will find people who will meet their wants and teach these things; and for a short time, skills and techniques may appear to work. They may eliminate some of the cosmetic or acute problems through social aspirin and band-aids.
But the underlying chronic condition remains, and eventually new acute symptoms will appear.
The more people are into quick fix and focus on the acute problems and pain, the more that very approach contributes to the underlying chronic condition.
The way we see the problem IS the problem.”
– Steve R. Covey

I chose to become a fitness professional because I saw how many people were struggling. They wanted a healthier lifestyle because ultimately some part of their life was suffering, their health, their self-esteem, or their goals that needed more energy to complete.
I created a business based on my purpose. The mission: to rejuvenate people’s lives by empowering them to find their unique healthy lifestyle. Every day I am touched by the changes that most of my clients make.
Most of my clients have been with me for years. Perhaps they’ve made their goals and they just want continued accountability. In many cases they initially began with a lot of weight so the process to lose weight has taken time. Some have lost over 100 pounds and still have more to go.
My clients that see amazing transformations and keep the weight off for the rest of their lives lose weight through a long, life changing journey, that’s the truth. It has little to do with meal plans or high intensity cardio routines. No, that’s the easy part. They had to face themselves, to be courageous, and they had to get real. That’s a process that takes time.
It angers me when I listen to weight loss commercials that tell you you’ll “lose weight fast”. It upsets me even more when I watch commercials that tell people how easy it will be.
“Lose weight fast” = the quick fix, the solution that magically melts away the pounds without introspection, without true transformation, without a solid foundation of change.

I am a positive person. I do believe that through fitness and exercise you can increase your energy, you will be toned and defined. You’ll lose weight, feel great and look wonderful. I will tell you that with the utmost belief, from the bottom of my heart.
But I won’t tell you the journey will be easy or that the journey will be quick, because weight loss melts more than pounds; it sheds away old habits, old values and old ways of thinking. You will become a brand new person from the inside out. If you’re willing to work for it. And as the new habits form and as your new lifestyle is created it becomes easier with each passing day.
Each of my clients that lost weight and kept it off embraced certain characteristics along their journey that made them successful. I want to share them with you so you are completely armed with the mentality you need to succeed.
The TRUE characteristics of someone that loses weight now, and for the rest of their lives looks like this:
They understand that breaking old habits takes time and failure: Yes, you have to apply systematic routines. Your fridge is full of healthy options, you work out at 6pm every day, you see your trainer, you go to weight watchers, and you have your plan in place. (Again that’s the easy part). Sticking to it requires breaking old habits. Because at 6pm you’re so used to coming home fatigued, lying on the couch and ordering take-out food that you’ll want to revert back into this habit. Most people give up on newly forming habits because they fail a few times. They don’t understand that that’s part of the process. They get discouraged or think it’s too hard. The person that loses weight for the rest of their lives has come to terms with the fact that at times they will fall into old habits. They’ve had those habits most of their lives so why would they magically change overnight? They know the process will be difficult. They will fall but they will get up time and time again because they understand that changing your mentality takes time.
They Stop blaming external factors for their weight: Yes, you need outside support, but no external factor has ultimate power over your weight loss journey unless you let it. People that give up on their weight loss goals blame their spouses, their work schedule, their local restaurant for their weight. Some of the excuses I heard this week included: “my husband cooks the meals so I can’t eat well”, “the office had a potluck so I couldn’t turn it down”, “Macdonalds was built beside my house so I have to go there now”. Someone that loses weight and keeps it off forever takes full responsibility for their actions. They see that their husband order the pizza, feeling too tired to cook, they order healthy chicken instead. If they cheat on their meal plan they own it, they figure out why and try to find a solution so it’s less likely to happen next time. People that lose weight and keep it off forever don’t blame outside sources for their problems. They get real and find solutions.

They have a strong Desire to succeed and they know the motivation will come: Initially everyone lacks motivation to workout. That’s what trainers are for. But motivation is slowly built only when the real desire to succeed is present. Clients that fail say they really want to lose weight, but they don’t have a strong desire to find solutions. They refuse to work with me to find their internal motivation. Here is a perfect example. If they’re too tired to work out at night, I suggest weekend training, morning training, lunchtime training. They turn it all down because it’s just not what they had planned or because they think it’s too difficult. Someone that loses weight and keeps it off forever is so driven they will try every option at least once. They persevere until finally they find what works for them. And as they start to see results and feel changes their internal motivation is sparked and their desire to succeed grows stronger.
They get the world involved in their journey: Those that fail think they can do it alone. They don’t share food logs because they claim they “already know what they’re doing”. They don’t tell their coworkers they’re trying to lose weight because they’re too embarrassed to admit it or too afraid they’ll fail again. The people that truly succeed tell the world they’re trying. Everybody does this differently. The introvert tells close friends and family, the extrovert screams it from the top of their lungs. They know this forces them to get real, it provides support for their journey and gives them comfort in knowing they’re not doing this alone.

So let’s get real. You can lose weight fast, you can keep it off forever, but you can’t do both. Change is a process and it takes time. Adopting new characteristics and new habits takes time. But at the end of the day, if you asked any of my clients that lost weight and kept it off forever, they would tell you it was the best decision they ever made. You’ll transform yourself from the inside out; you’ll look and feel fabulous for the rest of your life. Are you up for the challenge?


  1. J. Wong | October 18, 2014 at 12:31 pm

    Wow! Very well put indeed! Where do I sign up?!

    • Alicia Jones | October 19, 2014 at 8:34 am

      thanks john!

  2. Cheryl | October 20, 2014 at 9:57 am

    Thanks for the reminder and the nudge! :)

    • Alicia Jones | October 22, 2014 at 5:48 pm

      yaaay! thanks cheryl!


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Destination Fit Training
3470 Omeath Crt. Mississauga, Ontario L5B 1R2
Phone: +1 647-233-7827 URL of Map